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Blink: The Power of Thinking Without Thinking

April 28, 2008

Malcolm Gladwell introduces us to “The Power of Thinking Without Thinking” in his latest book Blink

Gladwell uses many anecdotes, case studies and various research projects to paint a vivid picture  of how we can, or may unknowingly already do, put into practice the theories introduced in this book. 

Gladwell introduces us to the theory of thin slicing, where one can make very accurate predictions about others based on very little personal knowledge.  Various other methods that Gladwell informs us about include the power of snap decisions and how effective spontaneous, rapid cognition can be.   Another method that we all use in one form or another, Gladwell identifies as mind reading, and he illustrates with a tragic example how mind reading doesn’t always work, how one needs to be paying attention to the unspoken physical  cues that we unconsciously pick up when observing facial expressions. 

Gladwell writes in a humourous and easy to read style, peppered liberally with real life examples.  Do you want to know more about how to trust your instinctive thought processes?  Follow the link below to the library’s catalogue and reserve your copy of Blink. 

Janice B @ Central Services

>>Find this book in VIRL’s catalogue

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